Leafy THC Tea

This project involved developing a hypothetical hospitality brand for a Kickstarter launch. I created Leafy, a THC-infused tea beverage, and built a full brand identity around the concept of relaxation and enjoyment. The branding emphasizes a playful, bright color palette inspired by the tea’s flavors, paired with clean typography and cohesive packaging design. The result is a visual identity that communicates both the calming effects of THC and the approachable, fun personality of the brand.